Creating a Cross-Sell Marketing Strategy to Drive eCommerce Sales (Liat Karpel Gurwicz)

Presenter: Liat Karpel Gurwicz, Head of eCommerce Marketing at Wix.com. Online shoppers don’t get to physically interact with your business or products before they buy, but they do engage with your online store. That’s why to sell online, you need more than just a stunning website - you need to think like a marketer to drive traffic and build a buyer's journey that maximizes online sales. Liat Karpel Gurwicz discusses how to build a cross-sell strategy that leverages data and marketing tactics to get shoppers buying more, and coming back time and time again.

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